How Roberto Santiago Revitalized Joao Pessoa

Roberto Santiago is a Brazilian businessman who grew up in Joao Pessoa, Brazil. He is a graduate of the Pio X Marist College and also the University Center of Joao Pessoa where he earned his Business Administration degree. He started out his career by founding a cartonage company in his native city, where he designed, manufactured, and sold cardboard folding boxes to other companies. He used his money to buy a large area of real estate in Joao Pessoa on which he built the Manaira Shopping Mall. The mall was completed and opened for business in 1989.

The mall that Roberto Santiago built is the largest mall in the state of Paraiba, Brazil and is additionally included among the largest ones in the entire country. Manaira Mall has become a daily attraction for many residents of the area as it includes a theater, giant food court, entertainment options like arcade machines and bowling, and a prodigious amount of retail shopping. It also has banks, a fitness center, and a college. Roberto Santiago has added onto and updated the mall a number of times over the years. Read more on

One of the biggest additions was in November 2009 when Domus Hall was opened. Domus Hall is located on the roof of the mall. It is air conditioned and can hold 8,000 people. Domus Hall is used as a concert venue and to host art exhibitions, fair, and theatrical performances. It has also become a popular place to hold weddings, wedding receptions, business conferences, and other events. Domus Hall has two levels; the top level is the wide open concert area while the lower level has multiple, smaller rooms that allow for more private events. The lower floor also has lounge rooms and bars.

The food court has also received a lot of attention from Roberto Santiago over the years. He expanded the food court in 2008, 2012, and 2014. The food court now has restaurants that can fit every budget and taste. While it has the usual types of fast food companies, it also has high-end options including Espa├žo Gourmet, Waynes, and Capital Steakhouse.

Because of Domus Hall and the Roberto Santiago Manaira Shopping Mall in general, a great many cultural events and experiences have come to Joao Pessoa that would have bypassed the city in the past. The mall has also been a boon to employment in the area as many people work at the mall. The mall that Roberto Santiago built has attracted development around in that is both retail and office space in nature. Additionally, since he built the mall there has been a great deal of residential development in the neighborhoods that surround the mall.

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