How Joel Friant Found Success With Habanero Peppers

Joel Friant is an American entrepreneur who has founded several companies over the course of his professional career. He currently lives in Corpus Christi, Texas, and is now operating a company that revolves around a product he came up with in the middle of the 1990s. It was while he had a restaurant that made Thai food that he developed a strong like for the habanero chile pepper. It wasn’t just the taste that drew him to it but also all of the health benefits he found out were associated with eating them.

It was while running the restaurant that he then developed The Habanero Shaker. This was a product that contained nothing but habanero flakes in a shakeable container. His product eventually was sold in a few of the biggest Washington State grocery chains. After a few years other business interests became a priority and so he discontinued this product even though it had been selling quite well.

It was in 2012 that Joel Friant started to discover the world of online sales. He took a course at a local community college that taught people how to effectively sell their products on online platforms, eBay and Amazon in particular. Recalling how well he had previously done with The Habanero Shaker, and being asked all the time about what happened to it, he re-released it as The Original Habanero Shaker. It can now be purchased online, with the main platform being Amazon given that’s the main link on his website (

As Joel Friant relates, habanero’s are probably the most flavorful pepper, at least according to many peoples tastes. There are hotter peppers available but the habanero has the perfect mix of heat and taste. And, they’re pretty hot enough with a Scoville rating of 200,000 units of heat. Jalapeno peppers, by contrast, have a Scoville rating of 4,000 units of heat. So, The Original Habanero Shaker is plenty hot enough and the endorphins that are released by eating them can make you feel great.

Bob Reina Discusses Talk Fusion’s Early Beginnings

Talk Fusion has come along way since it was first created by CEO Bob Reina back in 2017. Bob Reina created the company as an answer to what he thought was going to be a massively growing industry: video marketing. Of course now, a decade later, we can see that Reina was absolutely on the ball with his supposition. Talk Fusion is an industry leader and one of the largest growing companies within their field. Bob Reina, the founder and CEO behind all of the success, is never shy to share his story for those interested in knowing it. Let’s take a look at what brought Bob Reina and Talk Fusion to their successful level.Learn more :


To start out with you really need to understand that Bob Reina is as passionate as anyone could be about his business. Reina knows that you have to have a game changing product and fatigue-less energy in order to succeed. Bob Reina says, “We developed a game changing product at Talk Fusion, so our excitement instantly started making waves.” Reina goes on to explain, “I talked about the business to everyone I knew, and by the time we were ready to launch, we had already generated a huge buzz that attracted many Customers and Associates.” Reina makes it all sound simple, but there is a lot going on behind the scenes.


The seed to what Talk Fusion would become was first planted back int he early ’00s. Bob Reina had been working as a police officer, for a decade at that point, when he was approached by someone who worked in network marketing. They got him to start considering the potential of the internet and what you could do by taking the reigns for yourself. A few years later Reina would get the idea for Talk Fusion’s first application: Video Email. The rest, as they say, seems to be history.Learn more :


Nowadays Reina is all in on what he calls ‘the power of video’. Reina explains, “It’s the best medium for connecting with one another, developing a brand personality, and — very importantly — building relationships.” At this point, who could argue with him? Talk Fusion continues to experience explosive growth and we’re ecstatic to see what comes next.