Adam Goldenberg has been a successful entrepreneur and businessman from a very age. He founded his first company, an online bulletin service, while still in high school. After turning it into a gaming website called Gamer’s Alliance, it was acquired by Intermix Media. Goldenberg signed on with Intermix and became the Chief Operating Officer (COO) at the age of 19. While at Intermix, Goldenberg met another entrepreneur, Don Ressler and the two teamed up to become a very dynamic duo.
One of Adam Goldenberg’s success stories is as co-founder of JustFab. The philosophy behind the company is a subscription based fashion merchandising operated online. The site brings members the best in quality fashion at incredible affordable costs. After building membership to more than 4 million active members, and offering more 60 million products in more than 10 countries, JustFab changed their name to TechStyle Fashion Group.
The change in name is intended to reflect and reinforce the company’s technology roots. The name change also captures the essence of the company and what the entity has grown into. Since the company is driven by membership personalization and data, the name change was not totally unexpected.
Read more: TechStyle’s data-driven fashion – CNBC Video
Goldenberg and TechStyle Fashion Group have been called a “unicorn.” A unicorn, according to business standards, is a start-up that has reached $1 billion in value. According to Goldenberg, being considered a unicorn is a sort of validation that the TechStyle team is building a valuable asset. The designation certainly does not change the way the company operates and does business on a day to day business. While Adam Goldenberg does admit some companies are overvalued, but if they keep up with the current market trends and pay attention to the wants and needs of the consumer, they will eventually grow into their evaluation. If those entities do not pay attention to market trends and the wants and needs of the consumer they will fade away while trying.
Under Goldenberg’s leadership, TechStyle is definitely taking advantage of the way consumers shop. Shopping online is becoming a way of life for those consumers who would rather not take the time to visit a store. While brick and mortar entities will always exist, and Goldenberg has opened several with more on the way, it is the online experience that he is building into a blockbuster success according to.
Goldenberg sees online shopping as an always expanding industry and he is staying on the forefront with very savvy business decisions, such as the name change and a determined and dedicated staff that continue to work with reckless abandon to keep the company growing.
Learn more about Adam Goldenberg: http://www.builtinla.com/member/adam-goldenberg