Luiz Carlos Trabuco Cappi Joins the Ranks of Legendary Bradesco Leaders After being Appointed Chairman of the Board

In many ways, banking is a noble profession. On account of managing people’s finances, bankers have an indirect influence on the quality of their lives. This influence is even greater for banks’ chief executive officers as their decisions potentially affect entire economies and by extension the lives of millions. Consequently, banks are always careful to select only the most competent individuals for this powerful position. Thus far, at each of the three times of asking, Brazilian bank Bradesco has appointed highly qualified CEOs. Due to recent changes at the bank, the bank is now again hoping to appoint another highly qualified president. Given the competitive nature of the Brazilian banking industry, the decision the bank makes with regards to this appointment could determine whether Bradesco will still be a banking giant or a mid-tier financial institution in the coming months. Read more on PDV exceeded expectations, says Bradesco president:http://economia.estadao.com.br/noticias/geral,prisao-dos-irmaos-batista-nao-impactam-risco-da-jbs,70001996105

The current vacancy in the president’s position at Bradesco was not planned. The position only became available when Luiz Carlos Trabuco Cappi, the current president was appointed to become the chairman of the bank’s board in early October. The previous chairman, Lazaro Brandao had unprecedentedly decided to resign from his position after 27 years of diligent service. However, since Lazaro Brandao is approaching 92 years now, his resignation has hardly been frowned upon. If anything, it has been welcomed by all at Bradesco and especially by his family. In his final years at the bank, Lazaro Brandao greatly mentored Luiz Carlos Trabuco Cappi on leadership, and many in the industry consequently believe the bank will continue faring well under the guidance of his successor.

Given the wealth of leadership talent at Bradesco, many believe that the bank will again select an effective leader. Just as the bank has done countless times before when it comes to replacing senior leadership, it is highly likely that Luiz Carlos Trabuco Cappi’s successor will be chosen from among the talents at the bank. That would realistically mean that the main candidates for the position are the seven individuals at the bank currently employed as executive vice presidents.

While many are eager to find out who the next president will be, the confirmation is not expected for at least a few months. Bradesco, which thrives on adherence to its regulations and culture, typically holds a shareholder’s meeting in March of every year. The next president is expected to be chosen by the board sometime before this meeting then presented to the shareholders at the meeting. However, since a bank as big as Bradesco cannot run efficiently without a president, and also to inspire public trust, Luiz Carlos Trabuco Cappi will continue serving as president until his successor is named and assumes office.

It is quite befitting that Luiz Carlos Trabuco Cappi was the one appointed to take over from Lazaro Brandao as chairman. The banker has continuously shown his commitment and loyalty to the Brazilian bank for the last 48 years. In fact, he has not once left the bank since he joined it in 1969 as a clerk. This is despite being offered some highly prestigious positions from the bank, including at one time being invited by former Brazilian president Dilma Rousseff to become the finance minister. While he did not deny that the position carried a certain allure and he was greatly honored to be considered for the position, Luiz Carlos Trabuco Cappi turned it down on account that he had unfinished work at Bradesco. Now that he has been named chairman, he has the opportunity to show the Brazilian financial industry what he meant by unfinished work.

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Luiz Carlos Trabuco Cappi Takes Dual Roles of President and CEO – Who’s Up Next?

Few people work until they’re 91 years of age. Not many employees work for the same entity for 75 years. It’s rare to find businesses operate for 74 years without hiring more than two presidents to head their organizations.https://www.youtube.com/watch?v=3xDktJglYEQ

Lazaro de Mello Brandao and Banco Bradesco SA fit the bill for these three sentiments. Unfortunately, Bradesco will soon lose Mr. Brandao.

Lazaro Brandao, a 91-year-old Brazilian banking executive, is slated to retire from his post at Banco Bradesco in coming weeks. Luiz Carlos Trabuco Cappi, the bank’s Chief Executive Officer, will take on the role of President until a new CEO is named in March of 2018. Mr. Trabuco will transition into the sole role of President when a chief executive is selected.

Unnamed officials within Banco Bradesco’s ranks have indicated that seven candidates are under consideration for CEO:

  • Mauricio Machado de Minas – This executive is over the IT department at Bradesco and was hired in 2009. He has a lengthy career in information technology and was responsible for Next, an exclusively-digital bank founded several years ago as a spinoff from Bradesco.
  • Alexandre da Silva Gluher – Mr. Gluher, just like the following candidate, was heavily involved in acquiring HSBC Holdings’ retail unit in Brazil. Mr. Gluher was hired in 1976 and is currently the bank’s Chief Risk Officer.
  • Domingos Figueiredo Abreu – Hired in 1981, Mr. Abreu is responsible for consumer and business lending functions and Bradesco’s treasury.
  • Josue Augusto Pancini – Mr. Pancini works primarily with high-dollar accounts and coordinates Bradesco’s network of banks across the Portuguese-speaking country of Brazil. He was hired in 1975.
  • Marcelo de Araujo Noronha – Mr. Noronha joined Bradesco in 2003 and is the lead executive of Bradesco BBI, the bank’s I-banking division, and the issuance of credit and debit cards.
  • Octavio de Lazari – Mr. Lazari is the lead executive of Bradesco Seguro, the bank’s insurance department. He was first hired in 1978 and is a relatively recent addition to Bradesco’s executive team.
  • Andre Rodrigues Cano – Responsible for human resources at Bradesco, he’s also a recent addition to higher management. Mr. Cano was hired in 1977.

Luiz Carlos Trabuco Cappi made clear that Bradesco would hire a candidate from within the ranks of the bank’s upper managerial team.

Lazaro Brandao is to credit for promoting existing employees to higher ranks, rather than bringing in talent from external sources. Mr. Trabuco himself was promoted to CEO from an executory position at Bradesco Seguro in 2009.

Mr. Trabuco is known closely around financial market circles in Brazil for heading the acquisition of HSBC Holdings’ Brazilian assets. Some believe that Gluher and Abreu may lead the race for CEO because of their involvement in spearheading HSBC Holdings’ acquisition. However, it’s safe to say nobody other than Luiz Carlos Trabuco Cappi and the bank’s board of directors has an idea of who will be promoted.

Luiz Carlos Trabuco Cappi went to the University of Sao Paulo, earning a degree in Philosophy from the Faculty of Philosophy, Letters, and Human Sciences. Mr. Trabuco then entered a postgraduate program at the Foundation School of Sociology and Politics of Sao Paulo. Mr. Trabuco had originally moved around 300 miles from his hometown of Marilia to Osasco, Sao Paulo, to attend school. However, after finishing these two college degrees, Mr. Trabuco moved the 300 miles back to his home in Marilia.

He immediately found work at Bradesco in 1969 as an 18-year-old. Mr. Trabuco is slated to be the President of Bradesco for many years to come.