Luiz Carlos Trabuco Cappi: Leaving The Post As The CEO

Working at the Bradesco Bank has been the greatest dream for Luiz Carlos Trabuco Cappi. Born in Marilia, the same city where the Bradesco Bank is located, Luiz Carlos Trabuco Cappi aspired to work inside the bank. He was fascinated with the banking industry, and he also witnessed how the company grew through the years.

When he was in college at University of Sao Paolo, he decided to take up a degree that he can use to enter Bradesco Bank, and by the age of 17, he would apply a job inside the bank as a clerk. Luiz Carlos Trabuco Cappi was very happy when his application was accepted. He worked as a clerk, serving the customers who are coming inside and outside the bank.

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As years went by, Luiz Carlos Trabuco Cappi knew that he has to create his own ladder and climb it to success. He finished his studies while working as a clerk, and then he showed his superiors that he is serious about being promoted. He worked hard, and persevered, and later on, the bosses back at Bradesco Bank noticed his hard work and promoted him. Luiz Carlos Trabuco Cappi felt appreciated and grateful after his bosses appointed him to a higher position, but he never stopped from there. Luiz Carlos Trabuco Cappi would do everything for him to be able to reach the executive circle. In the late 2000s, his dream came true. He was appointed to become the chief executive officer of Bradesco Bank, and he was tasked to challenge the prominence of Banco Itau and Unibanco, two of their greatest competitors which merged in 2009 and became the largest and leading Brazilian bank ever since.

The strategy of Luiz Carlos Trabuco Cappi is to increase the value of Bradesco Bank through dealing with third party companies. He set his eyes for HSBC Brazil, and started to speak with the higher ups back at the company and presented his contract. After months of talking, the executives at HSBC Brazil finally gave in, and accepted the deal being presented by Luiz Carlos Trabuco Cappi. Bradesco Bank purchased HSBC Brazil for $5.2 billion, and it was the largest transaction ever made in Brazil. Hours after the acquisition of HSBC Brazil, Bradesco Bank experienced a surge in the number of people who are purchasing stocks from them. The value of the company also rose slightly. It was a good sign for Bradesco Bank, and Luiz Carlos Trabuco Cappi is hoping that they will be able to catch up with their competitors.

Luiz Carlos Trabuco Cappi performed well as the company’s CEO, and after the purchase of HSBC Brazil, he went on to acquire smaller firms that would help increase the value of Bradesco Bank. However, in 2018, he announced that he will be stepping down from his post. He stated that he would want to retire, and has appointed Octavio de Lazari Junior to be his successor. He is hoping that the board of executives would ultimately choose Octavio de Lazari Junior to become the next CEO of Bradesco Bank, because he has the same passion to transform the company.

Learn more about Luiz Carlos Trabuco Cappi: https://istoe.com.br/octavio-de-lazari-junior-sera-sucessor-de-luiz-carlos-trabuco-cappi-no-bradesco/

Luiz Carlos Trabuco Cappi Takes Dual Roles of President and CEO – Who’s Up Next?

Few people work until they’re 91 years of age. Not many employees work for the same entity for 75 years. It’s rare to find businesses operate for 74 years without hiring more than two presidents to head their organizations.https://www.youtube.com/watch?v=3xDktJglYEQ

Lazaro de Mello Brandao and Banco Bradesco SA fit the bill for these three sentiments. Unfortunately, Bradesco will soon lose Mr. Brandao.

Lazaro Brandao, a 91-year-old Brazilian banking executive, is slated to retire from his post at Banco Bradesco in coming weeks. Luiz Carlos Trabuco Cappi, the bank’s Chief Executive Officer, will take on the role of President until a new CEO is named in March of 2018. Mr. Trabuco will transition into the sole role of President when a chief executive is selected.

Unnamed officials within Banco Bradesco’s ranks have indicated that seven candidates are under consideration for CEO:

  • Mauricio Machado de Minas – This executive is over the IT department at Bradesco and was hired in 2009. He has a lengthy career in information technology and was responsible for Next, an exclusively-digital bank founded several years ago as a spinoff from Bradesco.
  • Alexandre da Silva Gluher – Mr. Gluher, just like the following candidate, was heavily involved in acquiring HSBC Holdings’ retail unit in Brazil. Mr. Gluher was hired in 1976 and is currently the bank’s Chief Risk Officer.
  • Domingos Figueiredo Abreu – Hired in 1981, Mr. Abreu is responsible for consumer and business lending functions and Bradesco’s treasury.
  • Josue Augusto Pancini – Mr. Pancini works primarily with high-dollar accounts and coordinates Bradesco’s network of banks across the Portuguese-speaking country of Brazil. He was hired in 1975.
  • Marcelo de Araujo Noronha – Mr. Noronha joined Bradesco in 2003 and is the lead executive of Bradesco BBI, the bank’s I-banking division, and the issuance of credit and debit cards.
  • Octavio de Lazari – Mr. Lazari is the lead executive of Bradesco Seguro, the bank’s insurance department. He was first hired in 1978 and is a relatively recent addition to Bradesco’s executive team.
  • Andre Rodrigues Cano – Responsible for human resources at Bradesco, he’s also a recent addition to higher management. Mr. Cano was hired in 1977.

Luiz Carlos Trabuco Cappi made clear that Bradesco would hire a candidate from within the ranks of the bank’s upper managerial team.

Lazaro Brandao is to credit for promoting existing employees to higher ranks, rather than bringing in talent from external sources. Mr. Trabuco himself was promoted to CEO from an executory position at Bradesco Seguro in 2009.

Mr. Trabuco is known closely around financial market circles in Brazil for heading the acquisition of HSBC Holdings’ Brazilian assets. Some believe that Gluher and Abreu may lead the race for CEO because of their involvement in spearheading HSBC Holdings’ acquisition. However, it’s safe to say nobody other than Luiz Carlos Trabuco Cappi and the bank’s board of directors has an idea of who will be promoted.

Luiz Carlos Trabuco Cappi went to the University of Sao Paulo, earning a degree in Philosophy from the Faculty of Philosophy, Letters, and Human Sciences. Mr. Trabuco then entered a postgraduate program at the Foundation School of Sociology and Politics of Sao Paulo. Mr. Trabuco had originally moved around 300 miles from his hometown of Marilia to Osasco, Sao Paulo, to attend school. However, after finishing these two college degrees, Mr. Trabuco moved the 300 miles back to his home in Marilia.

He immediately found work at Bradesco in 1969 as an 18-year-old. Mr. Trabuco is slated to be the President of Bradesco for many years to come.