Working at the Bradesco Bank has been the greatest dream for Luiz Carlos Trabuco Cappi. Born in Marilia, the same city where the Bradesco Bank is located, Luiz Carlos Trabuco Cappi aspired to work inside the bank. He was fascinated with the banking industry, and he also witnessed how the company grew through the years.
When he was in college at University of Sao Paolo, he decided to take up a degree that he can use to enter Bradesco Bank, and by the age of 17, he would apply a job inside the bank as a clerk. Luiz Carlos Trabuco Cappi was very happy when his application was accepted. He worked as a clerk, serving the customers who are coming inside and outside the bank.
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As years went by, Luiz Carlos Trabuco Cappi knew that he has to create his own ladder and climb it to success. He finished his studies while working as a clerk, and then he showed his superiors that he is serious about being promoted. He worked hard, and persevered, and later on, the bosses back at Bradesco Bank noticed his hard work and promoted him. Luiz Carlos Trabuco Cappi felt appreciated and grateful after his bosses appointed him to a higher position, but he never stopped from there. Luiz Carlos Trabuco Cappi would do everything for him to be able to reach the executive circle. In the late 2000s, his dream came true. He was appointed to become the chief executive officer of Bradesco Bank, and he was tasked to challenge the prominence of Banco Itau and Unibanco, two of their greatest competitors which merged in 2009 and became the largest and leading Brazilian bank ever since.
The strategy of Luiz Carlos Trabuco Cappi is to increase the value of Bradesco Bank through dealing with third party companies. He set his eyes for HSBC Brazil, and started to speak with the higher ups back at the company and presented his contract. After months of talking, the executives at HSBC Brazil finally gave in, and accepted the deal being presented by Luiz Carlos Trabuco Cappi. Bradesco Bank purchased HSBC Brazil for $5.2 billion, and it was the largest transaction ever made in Brazil. Hours after the acquisition of HSBC Brazil, Bradesco Bank experienced a surge in the number of people who are purchasing stocks from them. The value of the company also rose slightly. It was a good sign for Bradesco Bank, and Luiz Carlos Trabuco Cappi is hoping that they will be able to catch up with their competitors.
Luiz Carlos Trabuco Cappi performed well as the company’s CEO, and after the purchase of HSBC Brazil, he went on to acquire smaller firms that would help increase the value of Bradesco Bank. However, in 2018, he announced that he will be stepping down from his post. He stated that he would want to retire, and has appointed Octavio de Lazari Junior to be his successor. He is hoping that the board of executives would ultimately choose Octavio de Lazari Junior to become the next CEO of Bradesco Bank, because he has the same passion to transform the company.
Learn more about Luiz Carlos Trabuco Cappi: https://istoe.com.br/octavio-de-lazari-junior-sera-sucessor-de-luiz-carlos-trabuco-cappi-no-bradesco/