Doe Deere is no stranger to bright and colorful. She is the Queen of Unicorns, after all. She created the stand-out makeup line known as Lime Crime follows her dreams. Deere’s ambitious, and although she didn’t always know what she would do to become successful, she never let go of her true self. She ended up doing what she truly loves-designing her own world.
If you don’t already know it, Lime Crime is not your average makeup product line. Lime Crime is as bright as the name suggests. There are eye-popping purples, reds, and hot pinks. Electric yellows, bright blues, and tantalizing oranges. There’s a fun color or two for everyone. Lime Crime products are vegan and cruelty-free, so you can feel great when you wear them. Now, you can look good without harming any innocent animals.
Deere lives in Los Angeles, but she didn’t always live there. She was born in Russia and live in New York for a time where she also attended the Fashion Institute of Technology. She ended dropping out in order to free up her time to pursue her fashion passion. She designed her own clothing and sold them on eBay, and she also created her very own makeup to go with her clothes. She modeled her own clothes as well and wanted her pictures to look good, so she wanted everything to go together. She ran into the challenge of finding the right makeup, and when she couldn’t find anything other than bland nudes and neutrals, she set out to create her own. Her look caught on, and soon she had people asking her where she got her makeup. She went with it full steam ahead and look what happened because of it.
Lime Crime was born, and the rest is history. Just because Deere is now pretty well-known and successful, she still takes the advice of others, and she listens to what her fans and critics have to say, She wants to stay in the real world and to be in tune with what is happening around her company. Social media has been a big help and influencer in her success, and she uses it to her advantage. Facetune has proven to be a pretty effective tool in her business and adds that little extra bit of polish to her Instagram pics.
Deere is a very giving and loving person, and she is so happy to be able to help out organizations such as the Red Cross, HOLA for kids in LA, and many others. She also loves to read-particularly what author Karl Lagerfeld wrote. She also loves Lindy Woodhead’s books.
Deere has put her strong passion for color into motion and has created a makeup collection that enables countless customers to be able to truly express themselves as they truly are without the limitations of the makeup market. Deere is known as the “Unicorn Queen” for good reason, and she’s not afraid to show her true colors which as rainbow and unicorn-inspired.
To learn more, visit https://www.limecrime.com/pages/our-founder.