How Joel Friant Found Success With Habanero Peppers

Joel Friant is an American entrepreneur who has founded several companies over the course of his professional career. He currently lives in Corpus Christi, Texas, and is now operating a company that revolves around a product he came up with in the middle of the 1990s. It was while he had a restaurant that made Thai food that he developed a strong like for the habanero chile pepper. It wasn’t just the taste that drew him to it but also all of the health benefits he found out were associated with eating them.

It was while running the restaurant that he then developed The Habanero Shaker. This was a product that contained nothing but habanero flakes in a shakeable container. His product eventually was sold in a few of the biggest Washington State grocery chains. After a few years other business interests became a priority and so he discontinued this product even though it had been selling quite well.

It was in 2012 that Joel Friant started to discover the world of online sales. He took a course at a local community college that taught people how to effectively sell their products on online platforms, eBay and Amazon in particular. Recalling how well he had previously done with The Habanero Shaker, and being asked all the time about what happened to it, he re-released it as The Original Habanero Shaker. It can now be purchased online, with the main platform being Amazon given that’s the main link on his website (

As Joel Friant relates, habanero’s are probably the most flavorful pepper, at least according to many peoples tastes. There are hotter peppers available but the habanero has the perfect mix of heat and taste. And, they’re pretty hot enough with a Scoville rating of 200,000 units of heat. Jalapeno peppers, by contrast, have a Scoville rating of 4,000 units of heat. So, The Original Habanero Shaker is plenty hot enough and the endorphins that are released by eating them can make you feel great.

Leave a Reply

Your email address will not be published. Required fields are marked *