One of Brazil’s most successful entrepreneurs is making the headlines in the business world. His name is Eduardo Sirotsky Melzer, but most people call him Duda Melzer. He is currently the president and chairman of a company called RBS Group. RBS Group specializes in Brazilian media businesses working with internet offices, newspapers and entertainment. RBS Group was initially started by Melzer’s grandfather, Mauricio Sirotsky Sobrinho, who ran the business for many years. Duda Melzer comes from a long line of family entrepreneurs that have been very successful throughout the years. Duda also serves as the founder and president of e.Bricks Digital, which is a branch of RBS, where he oversees investments in the business and how it develops.
With almost 20 years of experience, Duda Melzer has been working as an entrepreneur and professional businessman for several different companies. He attended the Pontifical Catholic University of Rio Grande do Sul where he studied Business Administration. He graduated with his Master’s in Business Administration and went on to Harvard University to study in the United States. After school, he worked for several prestigious companies in North America. He served as the Senior Financial Analyst at Delphi Corporation in 2002 and worked with BoxTop Media as a General Director. He became president of the RBS Group in 2012 and has continued to grow the business ever since. Melzer was chosen by the Cambridge Institute for Family Enterprise as one of the 25 members of family generations to create success with a family of entrepreneurs. They are chosen by their efforts and leadership to become considered excellent examples in society.
According to Estadao, Many influential people, such has his grandfather and other mentors like John Davis, Jim Collins and Ram Charan, have helped shape Duda into the professional entrepreneur that he is today. His success and expertise along with his dedication have taken him to the next level of business.
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With an unselfish approach, Bernardo Chua has not only become involved with charitable organizations, he has helped others achieve success. He also wants those working with him, his employees, to learn and grow and ‘To Do’ helping them by letting them know what he is doing and why he is doing it.
As a child he became aware of and studied the benefits of Ganoderma which is heavily used for medicinal purposes in many Asian cultures.
It also has great potential in this day and age in the field of bioremediation for addressing the issue of severely contaminated sites using natural organisms to turn toxic chemicals and other deadly substances into a less harmful state. This would lead to his creation of the Organo Gold company in later years.
Bernardo T Chua was once just some guy in the Philippines who become one of those that understands no matter how good your product is; you’ll still need to get the word out. This means heavy duty marketing with intelligence behind it. If you are unable to do this, no one will ever know your product exists. Learn more about Bernardo Chua: http://bitsylink.com/2016/08/23/bernardo-chua-making-a-vision-a-success/
This philosophy, backed with dedication and hard work, enabled him to create the company Organo Gold in the Canada province of British Columbia starting with just three employees.
The company now operates and distributes in more than 35 countries employing thousands of people. Bernardo Chua is well known as a top level marketer and management expert with principles that apply to any business.
Bernardo Chua’s company, Organo Gold, was honored with the title of ‘The Number One Global Network Marketing Company in 2015, from the National Consumer Affairs Foundation in the Philippines.
At the same time, he was placed in a very select group being recognized as one of the ‘World Class Filipino Products And Achievers’ receiving the Dangal Ng Bayan Award.
Business owners now need to realize that their online reputation is something they should not ignore. In fact business owners are highly encouraged to take control and manager their online reputation. This statistic alone should scare or motivate any entrepreneur to take charge of their digital footprint. Businesses or professionals such as doctors can risk losing more than half of all potential business if search engine results display negative results in the first page. Basically, the more negative things you have on search engine results, the more you will suffer in potentially lost business.
Getting your online reputation under control is not a Herculean task. The best way to start is by doing a thorough Google search and maybe a Yahoo and Bing while you are at it. You might want search Google images as well. Carefully look at what the results bring. If you see negative results, make a note of it.
Once you have an idea of what your reputation is, it is time to take action. If you have identified negative social media postings or images, you should try and remove or take them down. This is called cleaning up your online reputation. After all you don’t want a client or investor in your company digging through personal embarrassing photos or trolling comments you may have made years ago. Experts from Status Labs suggest removing as much of the negative stuff as you can and your online reputation should see a major improvement.
The next best thing you can do is to create a personal website and include a personal bio or about us section for a company. This page should rank high in search engine results and be an informative and authoritative source of information about you on the web. Try to use your actual name, your company’s name or a deviation of your name or brand name as the URL. Doing this will further improve your online presence.
Some additional tips to make your personal and company page standout include adding an active element to it. This means that you publish new content on it such as a blog or press releases periodically. Providing a method of contact can also make you more credible and lead to business opportunities.
When film actress Kate Hudson launched Fabletics in 2013, it quickly became clear that the star was much more than just another celebrity putting their name on a product line. Now, four years later, Kate Hudson has taken the fashion industry by storm by consistently developing brilliant strategies that have earned the athletic apparel brand incredible success.
Now valued at over $250 million, Fabletics earns more each year than Amazon’s exercise apparel department. A large part of the company’s success has to do with Hudson’s understanding of the priorities of the modern fashion consumer. She realizes that today’s shoppers care more about customer relationships and personalized experiences than catching a good deal.
The Fabletics VIP Membership Program
Fabletics was launched as a retail website, complete with an online shopping cart and an inventory of hundreds of extremely stylish athletic apparel items. The company’s claim to fame, however, is its VIP membership program. Instead of shopping for items by browsing through the online store and adding them to the shopping cart, VIP members pay a monthly fee to receive a full exercise outfit in the mail each month. The flat monthly fee of $49.95 means that VIP members actually pay less per item than they would had they purchased each item through the shopping cart.
Fabletics selects the outfit for each VIP member based on a lifestyle quiz that is given to customers upon signing up. This quiz gives Fabletics an idea of which products each subscriber wants based on their tastes in clothes as well as the types of workouts that they enjoy.
Blogger Teri Hutcheon has been a VIP member for several years. She was first motivated to join the VIP membership program out of convenience. With a busy exercise schedule, Teri had spent much of her time shopping for workout clothes, often spending up to $50 on just a pair of athletic leggings. Letting Fabletics select the clothes for her was a dream come true. Plus, Teri was dazzled by the affordable prices of the high-quality Fabletics products.
Recently, Fabletics has introduced physical stores around the country. These stores are reverse showrooms, designed to encourage customers to join the VIP program by building personal relationships and letting customers try Fabletics clothes on in person. About half of the customers who walk into a Fabletics store are already members and 25 percent become members before walking out. The success of the strategy has led to the development of more stores around the world.
If you want to join the VIP membership program and start receiving a workout outfit in the mail each month, visit fabletics.com and take the lifestyle quiz.