Lori Senecal is a person who has made her mark in the advertising industry. As the global CEO of Crispin Porter + Bogusky, Lori’s efforts to make Crispin Porter + Bogusky a success have been showcased umpteen number of times. As of right now, she holds the position of the power for the advertising company.
Lori Senecal has done more for the Crispin Porter + Bogusky than anyone could imagine. She has managed to take the company to new heights and has managed to establish the name of Crispin Porter + Bogusky as an international advertising agency that is capable of creating quality advertisements which are of an international standard, keeping in mind the local advertising trends.
Lori has immense knowledge in the field of publicity. Since becoming CEO, she has managed to lead Crispin Porter + Bogusky in a direction that is extremely favorable to their growth. At Crispin Porter + Bogusky, Lori is tasked with overlooking all the operations of the company. Combining her love for advertising and skills in management, Lori has made a brilliant leader, one with the advertising world much needed.
Lori has been recognized by numerous organization for her exceptional leadership skills and has gone on to win numerous awards for her excellence in the field of advertising. She was awarded the ‘Creativity Innovators of the Year’ award for her work in the area of publicity. In 2016, Lori was given the title of the ‘Executive to watch’, a title given to only four people each year. It’s no doubt that Lori’s efforts have led Crispin Porter + Bogusky in a direction designed to make them one of the top advertising agencies in the country.
Lori has always been someone who seeks ways to break out of the ordinary and be her person, all while achieving her goals. Lori received a degree in business from McGill University in Montreal before she decided to venture out into the world of advertising.
Lori has had some her articles and works published in numerous newspapers like the NY Times, magazines and websites. One of her more well-known pieces would have to be ‘Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities’. This is one article that people in advertising saw as a revolutionary means of branding a product. In the article, Lori talks about how brands must adopt the same publicity techniques that celebrities use, to create maximum recall among customers.
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